Products related to Share:
-
Social Media Strategy : A Practical Guide to Social Media Marketing and Customer Engagement
Social media marketing is no longer optional. This book unpacks the winning formula for effective social media marketing complete with comprehensive updates and latest developments. Integrated marketing and PR strategies are a requirement for all businesses but with the explosion of social media and content marketing many organizations still struggle to know which channels to invest in and how to maximize their impact.Social Media Strategy gives clear guidance with a simple structured approach to executing campaigns that work.It provides a blueprint for planning, delivering and measuring social media's contribution to your business through:- Identifying and targeting audience segments - Maximizing social search - Enhanced reputation management - Managing a diversified influencer portfolio - Selecting the right channels for organic and paid social - Creating a process and structure to improve efficiencies- Using appropriate technology including AIWith explanations of best-practice tools and practical downloadable templates, this new edition includes new and updated interviews and case studies from industry leaders, influencers and brands including TUI, Greggs, Lego, Ryan Air, National Geographic and others.Social Media Strategy delivers a long-term solution for maximizing social media-led business development.
Price: 29.99 £ | Shipping*: 0.00 £ -
#Share : Building Social Media Word of Mouth
The purpose of this book is to examine the influence of sWOM and provide guidance on how to operationalize its growing power.Each day, millions of consumers venture online to search and exchange product information, seek out, and share opinions. Electronic word-of-mouth (eWOM) communication has been shown to influence consumer actions across a variety of industries.A significant portion of eWOM occurs on social media platforms.Social word of mouth (sWOM)—a subset of eWOM—has incredible reach with the potential to influence over 4.6 billion active social media consumers. The purpose of this book is to examine the influence of sWOM and provide guidance on how to operationalize its growing power.Our goal in writing this book is to bring together industry best practices and academic research to help you construct social media content thatspeaks with your brand voice,stimulates engagement,inspires consumers to #share,and complies with industry and federal guidelines.
Price: 31.95 £ | Shipping*: 0.00 £ -
Share This : The Social Media Handbook for PR Professionals
Share This is a practical handbook to the biggest changes taking place in the media and its professions by the Chartered Institute of Public Relations (CIPR) Social Media Panel.The book was conceived and written by more than 20 public relations practitioners representing a cross-section of public, private and voluntary sector expertise using many of the social tools and techniques that it addresses. The book is split into 26 chapters over eight topic areas covering the media and public relations industry, planning, social networks, online media relations, monitoring and measurement, skills, industry change and the future of the industry.It’s a pragmatic guide for anyone that works in public relations and wants to continue working in the industry. Share This was edited by Stephen Waddington with contributions from: Katy Howell, Simon Sanders, Andrew Smith, Helen Nowicka, Gemma Griffiths, Becky McMichael, Robin Wilson, Alex Lacey, Matt Appleby, Dan Tyte, Stephen Waddington, Stuart Bruce, Rob Brown, Russell Goldsmith, Adam Parker, Julio Romo, Philip Sheldrake, Richard Bagnall, Daljit Bhurji, Richard Bailey, Rachel Miller, Mark Pack, and Simon Collister.
Price: 17.99 £ | Shipping*: 3.99 £ -
Social Media Marketing for Business : Scaling an Integrated Social Media Strategy Across Your Organization
Social media has become an imperative for almost every business.Discover how to successfully implement an effective social media strategy that is supported and integrated throughout every part of your organization, with this essential handbook to enhancing your online presence. Social Media Marketing for Business provides a step-by-step roadmap to setting up effective workflows, team configurations, governance models and social media policies, alongside creating and measuring content and social media campaigns that have the competitive edge.Featuring insights from leading industry experts, it covers areas such as balancing social media ownership, measuring success using analytics and conducting a social media audit. Containing an array of international case study examples from organizations such as The World Wildlife Fund (WWF), Deloitte Digital, Dell, Burger King and LVMH, Social Media Marketing for Business explores how to build a supportive culture, get buy-in and the common pitfalls to avoid.Supported by a content calendar templates, content marketing framework and online presentation slides, this book is a one-stop-shop for developing effective social media marketing strategies and integrating them within your business.
Price: 32.99 £ | Shipping*: 0.00 £
-
What is the difference between Social Media Marketing and Social Network Marketing?
Social Media Marketing refers to the use of social media platforms to promote a product or service, engage with the audience, and build brand awareness. It involves creating and sharing content on various social media channels such as Facebook, Instagram, Twitter, and LinkedIn. On the other hand, Social Network Marketing focuses specifically on leveraging social networking sites like Facebook, LinkedIn, and Twitter to connect with potential customers and build relationships. It involves using these platforms to engage in conversations, share content, and build a community around a brand or product. In summary, while Social Media Marketing encompasses a broader range of social media platforms, Social Network Marketing focuses specifically on leveraging social networking sites to connect with and engage the audience.
-
How annoying do you find people's need to constantly share on social media?
As an AI, I don't have personal feelings, but I can understand that some people find it annoying when others constantly share on social media. It can be overwhelming to see a constant stream of updates and posts from others, especially if they are not relevant or interesting to the viewer. However, it's important to remember that everyone has different preferences and comfort levels with sharing on social media, and it's okay to set boundaries or unfollow accounts that don't align with your own preferences.
-
What is the difference between influencer marketing and social media marketing?
Influencer marketing involves collaborating with individuals who have a significant following and influence on social media to promote a brand or product. These influencers create content that showcases the brand to their audience. On the other hand, social media marketing involves using social media platforms to promote a brand or product directly to the target audience through paid advertising, organic content, and engagement strategies. While influencer marketing leverages the influence of individuals, social media marketing focuses on the brand's own presence and messaging on social media platforms.
-
How annoying do you find people's need to constantly share updates on social media?
As an AI, I do not have personal feelings, but I can understand why some people may find it annoying when others constantly share updates on social media. It can be overwhelming and intrusive to see a constant stream of updates from others, especially if they are not relevant or interesting. It can also create a sense of pressure to constantly be connected and sharing updates, which can be exhausting for some individuals. Ultimately, it is important for individuals to find a balance in how much they share on social media to avoid overwhelming their followers.
Similar search terms for Share:
-
Social Media Marketing
The original, bestselling, and award-winning textbook on social media marketing, featuring all the essential topics, concepts, research, and practical application for study and career success. Now thoroughly updated in this fifth edition to reflect the latest developments in social media marketing research and practice, and with new case studies and examples, including brands such as Apple, Cadbury, LUSH Cosmetics and Zoom. A must-read for all students and practitioners of social media marketing. Tracy L. Tuten is a professor of marketing at Sofia University, USA.
Price: 54.99 £ | Shipping*: 0.00 £ -
Shoot, Edit, Share : Video Production for Mass Media, Marketing, Advertising, and Public Relations
Shoot, Edit, Share is an interactive, accessible introduction to video production techniques, concepts, and terminology.With the increasing availability of affordable video equipment, many students and professionals need to learn the basics of video production without being overwhelmed by technical details and equipment lists.Covering preproduction, production, editing in post, and distribution, this book shows you how to produce video quickly and effectively for a range of clients, from commercial firms to community service organizations. Key features include: A companion website including video interviews with professionals that demonstrate and reinforce techniques covered in the book; Service-learning exercises that engage readers in real-world learning experiences, encouraging them to interact with their communities and new clients; Clear, easy to follow and heavily illustrated guides for all of the equipment and processes that go into video production; Focus on creating stories for a target audience, and building convincing and engrossing narrative through videos; A thorough breakdown of all the techniques needed in post-production, through editing, well-designed graphics, and quality sound; A best-practices guide to viral videos, sharing video content online and increasing its exposure on social media sites; QR codes throughout the book, that when scanned, demonstrate video techniques and concepts related to what was read.
Price: 37.99 £ | Shipping*: 0.00 £ -
Social Media Marketing : Facebook Marketing, Youtube Marketing, Instagram Marketing
<h1>Create Amazing Business Opportunities And Reach More Followers Using the Power of The Social Media!</h1><h3> 3 Manuscripts in 1 Book - Facebook Marketing, Youtube Marketing, Instagram Marketing</h3><h3><i>**Facebook Marketing**</i></h3> The book holds your hand and helps you traverse the landscape of Facebook by offering you tons of actionable, tested and result-oriented tactics. It’s all presented in an easy to understand and straightforward manner. <p><b>Here are some of the things you can take away from the book:</b></p><ul><li>How to Build An Effective Business Page</li> <li>Step by Step Guide to Creating and Running Winning Facebook Ad Campaigns</li><li>4 Ways To Make Money From The Goldmine Called Facebook</li> <li>13 Killer Strategies for Building Engagement</li> <li>And much more …</li></ul><h3><i>**Youtube Marketing**</i></h3><p>While there are a lot of great places to market your business, none are as successful as YouTube. It provides you a platform for making videos, which can be a great way to connect and provide benefits to your customers. No matter what kind of product you are working with, creating your own YouTube channel and making it part of the mix will make a big difference in how successful you are.</p><p><b>Some of the things that we will discuss in this book about marketing on YouTube include:</b></p><ul><li>Getting started with YouTube</li><li>Doing your first video</li><li>Understanding your audience</li><li>Providing value to the audience</li><li>Tips and strategies for you channel</li><li>How to use a conversion video to upsell your product</li><li>Promoting your videos</li><li>Creating your own AdWords campaign</li><li>Using YouTube Analytics to track your performance</li></ul><b>YouTube is one of the best platforms to use when it comes to marketing your company. It allows you to become really creative and come up with a way to form meaningful relationships</b><h3><i>**Instagram Marketing**</i></h3><p>Do you want to increase your sales now with very little work? Do you want to increase your visibility and have many people see what your company has to offer? You are able to do all of this even if you do not have experience with any social media website!</p><p><b>Inside you will find</b></p><ul><li>The way you can create an Instagram account just for your business - no personal accounts required!</li><li>The connections that Instagram Business has with other social media websites and how you can hook new potential customers through this benefit!</li><li>Everything you need to get started with Instagram Business and how to figure out the demographics of the people who like your product</li><li>The basics of hashtagging and how that increases your profit</li><li>Quick and easy ways to ensure that you are presented as a better candidate online than any of your competitors!</li><li><b>And more…</b></li></ul><h3>Money doesn’t grow on trees, so don’t sit there and wait... Start by taking this Box Set!</h3>
Price: 27.95 £ | Shipping*: 0.00 £ -
Social Media Strategy : Marketing, Advertising, and Public Relations in the Consumer Revolution
The fourth edition of Social Media Strategy is an essential step-by-step blueprint for innovating change, supporting traditional marketing, advertising, and PR efforts, and leveraging consumer influence in the digital world. With a completely integrated marketing, advertising, and public relations framework, Keith Quesenberry’s up-to-date textbook goes beyond tips and tricks to systematically explore the unique qualities, challenges, and opportunities of social media.Students learn core principles and proven processes to build unique social media plans that integrate paid, earned, shared, and owned media based on business objectives, target audiences, big ideas, and social media categories. This classroom- and industry-proven text has been updated with a new infographics and concise reading sections with frequent tables, checklists, and templates.New and updated case studies in each chapter engage students in contemporary examples from small businesses, large corporations, and non-profit organizations.Focusing on cross-disciplinary strategic planning, content creation, and reporting, this accessible and highly practical text is an essential guide for students and professionals alike. Features:Each chapter includes a preview, chapter objectives, case studies, pull quotes, video links, bulleted lists, infographics, tables, and templates.Chapters end with a chapter checklist, key terms and definitions, questions, exercises and discover and explore activities. End-of-chapter Experiential Learning sections include questions, exercises, and Discover and Explore activities. Keywords are bolded and defined in the text, at the end of each chapter, and in a comprehensive glossary.Template worksheets for key strategy components with business context examples. New to the Fourth Edition:Fully redesigned, robust graphics program engages students visually. New figures include average online advertising costs, uses of AI in social media, and the latest generative AI integrations by company and platform. Fact sheets for each social media platform provide essential data for easy reference.Data includes daily and monthly user activity, main user demographics, advertising CPC and CPM, and content insights. Recurring College Cupcakes business example allows students to follow a strategic process into context. Appendix with a list of practical resources to keep students current in the world of social media, recommended professional certifications, personal branding, and a section on the negative effects of social media on mental health and society. Instructor Support Materials: https://textbooks.rowman.com/quesenberry4e Test banksTemplates and worksheetsCase BriefsSample syllabiPowerPoint slidesStudent FlashcardsFind additional templates and social media strategy updates on the author’s blog: https://www.postcontrolmarketing.com
Price: 46.00 £ | Shipping*: 0.00 £
-
Why do people actually have to share their lives on Instagram or social media?
People share their lives on Instagram and social media for various reasons, including seeking validation and approval from others, showcasing their experiences and achievements, connecting with friends and family, and building a personal brand or online presence. Additionally, sharing on social media can provide a sense of belonging and community, as well as serve as a way to document and preserve memories. Ultimately, the reasons for sharing on social media are personal and can vary from individual to individual.
-
How can one share the professional successes of their adult children on social media?
One can share the professional successes of their adult children on social media by first obtaining their permission to share the news. Once permission is granted, one can craft a thoughtful and celebratory post highlighting the achievements of their adult children, being mindful to respect their privacy and boundaries. It's important to focus on the accomplishments and the hard work that led to the success, while also expressing pride and support. Additionally, one can use appropriate hashtags and tag relevant individuals or organizations to further amplify the recognition of their adult children's achievements.
-
Why do people actually have to share their lives on Instagram or on social media?
People share their lives on Instagram and social media for various reasons, including seeking validation and approval from others, connecting with friends and family, showcasing their achievements or experiences, and building a personal brand or online presence. Additionally, sharing on social media can also serve as a way to document and preserve memories, as well as to stay updated and connected with current trends and events. Ultimately, the reasons for sharing on social media vary from person to person, but it often serves as a way to express oneself and engage with others in a digital space.
-
How do social media influence the way we behave in relationships and share our hobbies?
Social media can influence the way we behave in relationships by creating pressure to present a perfect image of our lives, which can lead to comparison and insecurity. It can also lead to a lack of privacy and boundaries in relationships, as personal information is often shared publicly. In terms of sharing hobbies, social media can provide a platform for connecting with others who have similar interests, but it can also lead to a performance-based approach to hobbies, where people feel the need to showcase their activities in a certain way to gain approval or validation from others. Overall, social media can impact relationships and hobbies by shaping our behavior and expectations in these areas.
* All prices are inclusive of VAT and, if applicable, plus shipping costs. The offer information is based on the details provided by the respective shop and is updated through automated processes. Real-time updates do not occur, so deviations can occur in individual cases.