Products related to Influence:
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Influence : How social media influencers are shaping our digital future
Digital influencing is one of the most exciting and disruptive new media industries, forecast to be worth over £10bn by 2020.Influencers now dominate the digital world and, when it comes to growth, they are consistently outperforming traditional media and brand advertising. Despite their prominence, digital influencers continue to be misunderstood and undervalued by many people, as those charged with incorporating the influencer space into their digital strategy rarely comprehend how this extremely powerful industry works.As one of the leading authorities on the influencer space, Sara McCorquodale demystifies exactly how it operates, as she interrogates the phenomenon, analyses its problems and forecasts its future.Influence draws upon first-hand interviews with world-renowned influencers, providing an invaluable insight into the inner-workings of digital culture and how it can best be used as an effective marketing and branding platform.This compelling guide on how to effectively identify and utilise the power of influencers is a must-read for anyone who wants their business to succeed and prosper online.
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Social Media Strategy : A Practical Guide to Social Media Marketing and Customer Engagement
Social media marketing is no longer optional. This book unpacks the winning formula for effective social media marketing complete with comprehensive updates and latest developments. Integrated marketing and PR strategies are a requirement for all businesses but with the explosion of social media and content marketing many organizations still struggle to know which channels to invest in and how to maximize their impact.Social Media Strategy gives clear guidance with a simple structured approach to executing campaigns that work.It provides a blueprint for planning, delivering and measuring social media's contribution to your business through:- Identifying and targeting audience segments - Maximizing social search - Enhanced reputation management - Managing a diversified influencer portfolio - Selecting the right channels for organic and paid social - Creating a process and structure to improve efficiencies- Using appropriate technology including AIWith explanations of best-practice tools and practical downloadable templates, this new edition includes new and updated interviews and case studies from industry leaders, influencers and brands including TUI, Greggs, Lego, Ryan Air, National Geographic and others.Social Media Strategy delivers a long-term solution for maximizing social media-led business development.
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Social Media Marketing for Business : Scaling an Integrated Social Media Strategy Across Your Organization
Social media has become an imperative for almost every business.Discover how to successfully implement an effective social media strategy that is supported and integrated throughout every part of your organization, with this essential handbook to enhancing your online presence. Social Media Marketing for Business provides a step-by-step roadmap to setting up effective workflows, team configurations, governance models and social media policies, alongside creating and measuring content and social media campaigns that have the competitive edge.Featuring insights from leading industry experts, it covers areas such as balancing social media ownership, measuring success using analytics and conducting a social media audit. Containing an array of international case study examples from organizations such as The World Wildlife Fund (WWF), Deloitte Digital, Dell, Burger King and LVMH, Social Media Marketing for Business explores how to build a supportive culture, get buy-in and the common pitfalls to avoid.Supported by a content calendar templates, content marketing framework and online presentation slides, this book is a one-stop-shop for developing effective social media marketing strategies and integrating them within your business.
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Patrician Towers of Influence Strategy Game
Welcome to 13th Century Italy, a time when wealthy Patrician families build magnificent towers to represent their power and prosperity: the more influential the family, the taller the tower! You are a master builder, ready to profit from the vanity of the Patrician families. You take building orders, adding floor after floor, and when a tower is complete, you'll be there to take the credit. At the end of the game, the builder with the most victory points wins! GAMEPLAY Patrician: Towers of Influence is delightfully effortless to play. Each turn, play a Building card, which allows you to add to a tower in the matching city. Some cards allow you to take special actions that help you or hinder others. Next, take the face-up card from the pile next to the city where you just built a tower. As the game goes on, towers will grow and points are scored for who controls the tallest towers in each city, as well as for playing Patrician portrait card sets. In the end, the builde 1 Game board 149 Tower pieces 20 Prestige tokens 55 Building cards 6 Trade Route markers 4 Delegates cards 24 Bonus Prestige tokens Rules
Price: 94.09 £ | Shipping*: 0.0 £
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Does social media influence us?
Yes, social media does influence us in various ways. It can shape our opinions, beliefs, and behaviors by exposing us to different perspectives and information. Social media also has the power to influence our purchasing decisions, lifestyle choices, and even our mental health. It is important to be mindful of the content we consume on social media and critically evaluate its impact on our lives.
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How does social media influence you?
Social media influences me by providing a platform to connect with friends and family, stay updated on current events, and discover new ideas and perspectives. It also influences my purchasing decisions through targeted advertisements and influencer recommendations. However, I am mindful of the potential negative impacts of social media, such as comparison, misinformation, and the pressure to present a curated version of myself online.
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How does social media influence society?
Social media has a significant influence on society by shaping public opinion, influencing consumer behavior, and providing a platform for activism and social movements. It has the power to spread information rapidly and widely, impacting how people perceive and engage with various issues. Social media also plays a role in shaping cultural trends and norms, as well as influencing political discourse and decision-making. However, it can also contribute to the spread of misinformation and the amplification of divisive narratives, leading to polarization and social unrest.
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How do social media influence teenagers?
Social media can influence teenagers in various ways. It can impact their self-esteem and body image as they compare themselves to others online. It can also affect their mental health, as excessive use of social media can lead to feelings of anxiety and depression. Additionally, social media can influence teenagers' behavior and decision-making, as they may be influenced by the content they see on these platforms. Overall, social media can have a significant impact on teenagers' emotional well-being and behavior.
Similar search terms for Influence:
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Patrician Towers of Influence Strategy Game
Welcome to 13th Century Italy, a time when wealthy Patrician families build magnificent towers to represent their power and prosperity: the more influential the family, the taller the tower! You are a master builder, ready to profit from the vanity of the Patrician families. You take building orders, adding floor after floor, and when a tower is complete, you'll be there to take the credit. At the end of the game, the builder with the most victory points wins! GAMEPLAY Patrician: Towers of Influence is delightfully effortless to play. Each turn, play a Building card, which allows you to add to a tower in the matching city. Some cards allow you to take special actions that help you or hinder others. Next, take the face-up card from the pile next to the city where you just built a tower. As the game goes on, towers will grow and points are scored for who controls the tallest towers in each city, as well as for playing Patrician portrait card sets. In the end, the builde 1 Game board 149 Tower pieces 20 Prestige tokens 55 Building cards 6 Trade Route markers 4 Delegates cards 24 Bonus Prestige tokens Rules
Price: 115.79 € | Shipping*: 0.0 € -
Patrician Towers of Influence Strategy Game
Welcome to 13th Century Italy, a time when wealthy Patrician families build magnificent towers to represent their power and prosperity: the more influential the family, the taller the tower! You are a master builder, ready to profit from the vanity of the Patrician families. You take building orders, adding floor after floor, and when a tower is complete, you'll be there to take the credit. At the end of the game, the builder with the most victory points wins! GAMEPLAY Patrician: Towers of Influence is delightfully effortless to play. Each turn, play a Building card, which allows you to add to a tower in the matching city. Some cards allow you to take special actions that help you or hinder others. Next, take the face-up card from the pile next to the city where you just built a tower. As the game goes on, towers will grow and points are scored for who controls the tallest towers in each city, as well as for playing Patrician portrait card sets. In the end, the builde 1 Game board 149 Tower pieces 20 Prestige tokens 55 Building cards 6 Trade Route markers 4 Delegates cards 24 Bonus Prestige tokens Rules
Price: 111.08 € | Shipping*: 0.0 € -
Social Media Marketing
The original, bestselling, and award-winning textbook on social media marketing, featuring all the essential topics, concepts, research, and practical application for study and career success. Now thoroughly updated in this fifth edition to reflect the latest developments in social media marketing research and practice, and with new case studies and examples, including brands such as Apple, Cadbury, LUSH Cosmetics and Zoom. A must-read for all students and practitioners of social media marketing. Tracy L. Tuten is a professor of marketing at Sofia University, USA.
Price: 54.99 £ | Shipping*: 0.00 £ -
Digital Media Influence : A Cultivation Approach
Populism, misogyny, rampage murders. Digital media seem to lie at the heart of sinister, intractable social challenges.Curiously, the very societies who fear such things are often dismissive of media research.Addressing key issues affecting global media industries, this book explains how to solve the present conundrum by appreciating the historical development of cultivation theory. Digital Media Influence ties cultivation themes, such as mean world syndrome, mainstreaming, the celebration of white male violence, the ridiculing of ageing women, the inhibition of activism, the mediatisation of religion and the erosion of trust in education, with contemporary digital media case studies.Considering the aftermath of the Parkland murders, political memes, Islamophobia, the fate of female reality TV stars and the bad press directed at media education, Ruddock shows how these phenomena are born of media practices that cultivation theory began to dissect in the 1950s. Paying close attention to the life and work of George Gerbner, Digital Media Influence locates today’s questions in the historical forces and relationships that moved media industries closer to the heart of global politics in the mid-20th century.It makes Gerbner’s work relevant to all critical media researchers by providing a theoretical, methodological and historical steer for understanding new media influences.In explaining how one of the world’s leading media theories developed in relation to intriguing historical circumstances – many of them deeply personal – this book helps researchers of all levels to find their voice in writing on media issues.
Price: 48.99 £ | Shipping*: 0.00 £
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How does social media influence democracy?
Social media can influence democracy in several ways. It can provide a platform for citizens to express their opinions, engage in political discussions, and hold their leaders accountable. However, it can also spread misinformation, polarize public opinion, and be used for manipulation and interference in elections. The speed and reach of social media can also amplify certain voices and issues over others, potentially skewing the democratic process. Overall, social media has the potential to both enhance and undermine democracy, depending on how it is used and regulated.
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How does social media influence young people?
Social media can have a significant influence on young people in various ways. It can impact their self-esteem and body image as they are exposed to idealized and often unrealistic portrayals of beauty and success. Social media can also affect their mental health, as it can lead to feelings of inadequacy, anxiety, and depression. Additionally, it can influence their behavior and attitudes as they are exposed to different opinions and trends. Overall, social media has the power to shape the way young people perceive themselves and the world around them.
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Does the influence of social media become overwhelming?
The influence of social media can become overwhelming for some individuals. The constant stream of information, comparison to others, and pressure to maintain an online presence can contribute to feelings of anxiety and inadequacy. Additionally, the addictive nature of social media can lead to excessive use and a negative impact on mental health. It's important for individuals to set boundaries and take breaks from social media to maintain a healthy balance.
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How does social media influence our mental health?
Social media can influence our mental health in various ways. It can contribute to feelings of inadequacy and low self-esteem as people compare their lives to the curated and often unrealistic portrayals of others. The constant exposure to negative news and cyberbullying on social media can also lead to increased anxiety and depression. Additionally, the addictive nature of social media can impact sleep patterns and overall well-being. It's important to be mindful of our social media usage and take breaks when needed to prioritize our mental health.
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