Products related to Identity:
-
Social Media Strategy : A Practical Guide to Social Media Marketing and Customer Engagement
Social media marketing is no longer optional. This book unpacks the winning formula for effective social media marketing complete with comprehensive updates and latest developments. Integrated marketing and PR strategies are a requirement for all businesses but with the explosion of social media and content marketing many organizations still struggle to know which channels to invest in and how to maximize their impact.Social Media Strategy gives clear guidance with a simple structured approach to executing campaigns that work.It provides a blueprint for planning, delivering and measuring social media's contribution to your business through:- Identifying and targeting audience segments - Maximizing social search - Enhanced reputation management - Managing a diversified influencer portfolio - Selecting the right channels for organic and paid social - Creating a process and structure to improve efficiencies- Using appropriate technology including AIWith explanations of best-practice tools and practical downloadable templates, this new edition includes new and updated interviews and case studies from industry leaders, influencers and brands including TUI, Greggs, Lego, Ryan Air, National Geographic and others.Social Media Strategy delivers a long-term solution for maximizing social media-led business development.
Price: 29.99 £ | Shipping*: 0.00 £ -
Social Identity
Social Identity explains how identification, seen as a social process, works: individually, interactionally and institutionally.Building on the international success of previous editions, this fourth edition offers a concise, comprehensive and readable critical introduction to social science theories of identity for advanced undergraduates and postgraduates.All the chapters have been updated, and extra new material has been added where relevant, integrating the most recent critical publications in the field. As with the earlier editions, the emphasis is on sociology, anthropology and social psychology; on the interplay between relationships of similarity and difference; on interaction; on the categorisation of others as well as self-identification; and on power, institutions and organisations. Written in clear, accessible language, and informed by relevant topical examples throughout, this fully updated new edition will be useful for students interested in social identity throughout the social sciences and humanities.
Price: 45.99 £ | Shipping*: 0.00 £ -
Understanding Fashion Scandals : Social Media, Identity, and Globalization
All publicity is good publicity? Perhaps not. In recent years, multiple local and global fashion brands have been called out for cultural appropriation, racism, misogyny, and even flirting with fascism. Understanding Fashion Scandals is the first book to explore this changing landscape of contemporary fashion through case studies showing how ‘shock value’ lost its currency.The book focuses on the changes since the late-1970s and early 1980s, when brands like Calvin Klein and Benetton first used controversy as a promotional tool to build their brand identity, to the contemporary industry where avoiding social media backlash is critical to survival. Analyzing the tactics brands including Burberry, Dior, Dolce & Gabbana and Prada adopt to avoid or mitigate scandals, Vänskä and Gurova map the fashion industry’s journey towards cultural sustainability.
Price: 23.99 £ | Shipping*: 3.99 £ -
Social Media Marketing for Business : Scaling an Integrated Social Media Strategy Across Your Organization
Social media has become an imperative for almost every business.Discover how to successfully implement an effective social media strategy that is supported and integrated throughout every part of your organization, with this essential handbook to enhancing your online presence. Social Media Marketing for Business provides a step-by-step roadmap to setting up effective workflows, team configurations, governance models and social media policies, alongside creating and measuring content and social media campaigns that have the competitive edge.Featuring insights from leading industry experts, it covers areas such as balancing social media ownership, measuring success using analytics and conducting a social media audit. Containing an array of international case study examples from organizations such as The World Wildlife Fund (WWF), Deloitte Digital, Dell, Burger King and LVMH, Social Media Marketing for Business explores how to build a supportive culture, get buy-in and the common pitfalls to avoid.Supported by a content calendar templates, content marketing framework and online presentation slides, this book is a one-stop-shop for developing effective social media marketing strategies and integrating them within your business.
Price: 32.99 £ | Shipping*: 0.00 £
-
What is the difference between Social Media Marketing and Social Network Marketing?
Social Media Marketing refers to the use of social media platforms to promote a product or service, engage with the audience, and build brand awareness. It involves creating and sharing content on various social media channels such as Facebook, Instagram, Twitter, and LinkedIn. On the other hand, Social Network Marketing focuses specifically on leveraging social networking sites like Facebook, LinkedIn, and Twitter to connect with potential customers and build relationships. It involves using these platforms to engage in conversations, share content, and build a community around a brand or product. In summary, while Social Media Marketing encompasses a broader range of social media platforms, Social Network Marketing focuses specifically on leveraging social networking sites to connect with and engage the audience.
-
What is the difference between influencer marketing and social media marketing?
Influencer marketing involves collaborating with individuals who have a significant following and influence on social media to promote a brand or product. These influencers create content that showcases the brand to their audience. On the other hand, social media marketing involves using social media platforms to promote a brand or product directly to the target audience through paid advertising, organic content, and engagement strategies. While influencer marketing leverages the influence of individuals, social media marketing focuses on the brand's own presence and messaging on social media platforms.
-
Would you agree with this statement: Through social media, one can find and express their identity?
Yes, I would agree with the statement that through social media, one can find and express their identity. Social media platforms provide individuals with the opportunity to share their thoughts, interests, and experiences, allowing them to express their unique identity. Additionally, social media can also serve as a platform for individuals to connect with like-minded people and communities, further shaping and solidifying their sense of identity. However, it's important to note that social media can also present challenges in terms of authenticity and the pressure to conform to certain norms, which can impact how individuals express their identity.
-
What is the difference between personal and social identity?
Personal identity refers to the unique characteristics, traits, and experiences that define an individual as a distinct person. It includes aspects such as one's personality, values, beliefs, and personal history. On the other hand, social identity refers to the aspects of an individual's identity that are shaped by their membership in various social groups, such as race, ethnicity, gender, religion, or nationality. Social identity is influenced by the cultural, societal, and historical contexts in which an individual exists, and it can impact how they perceive themselves and how they are perceived by others. While personal identity is more individualistic and internal, social identity is more influenced by external factors and group membership.
Similar search terms for Identity:
-
Social Media Freaks : Digital Identity in the Network Society
Social media has been transforming American and global cultural life for over a decade.It has flattened the divide between producer and audience found in other forms of culture while also enriching some massive corporations.At the core of Social Media Freaks is the question: Does social media reproduce inequalities or is it a tool for subverting them?Social Media Freaks presents a virtual ethnography of social media, focusing on issues of identity and inequality along five dimensions-race, class, gender, sexuality, and disability.It presents original and secondary findings, while also utilizing social theory to explain the dynamics of social media.It teaches readers how to engage social media as a tool for social activism while also examining the limits of social media's value in the quest for social change.
Price: 37.99 £ | Shipping*: 0.00 £ -
Political Humour and Zimbabwean Identity on Social Media Platforms
Price: 81.00 £ | Shipping*: 0.00 £ -
Social Media Marketing
The original, bestselling, and award-winning textbook on social media marketing, featuring all the essential topics, concepts, research, and practical application for study and career success. Now thoroughly updated in this fifth edition to reflect the latest developments in social media marketing research and practice, and with new case studies and examples, including brands such as Apple, Cadbury, LUSH Cosmetics and Zoom. A must-read for all students and practitioners of social media marketing. Tracy L. Tuten is a professor of marketing at Sofia University, USA.
Price: 54.99 £ | Shipping*: 0.00 £ -
Social Media Marketing : Facebook Marketing, Youtube Marketing, Instagram Marketing
<h1>Create Amazing Business Opportunities And Reach More Followers Using the Power of The Social Media!</h1><h3> 3 Manuscripts in 1 Book - Facebook Marketing, Youtube Marketing, Instagram Marketing</h3><h3><i>**Facebook Marketing**</i></h3> The book holds your hand and helps you traverse the landscape of Facebook by offering you tons of actionable, tested and result-oriented tactics. It’s all presented in an easy to understand and straightforward manner. <p><b>Here are some of the things you can take away from the book:</b></p><ul><li>How to Build An Effective Business Page</li> <li>Step by Step Guide to Creating and Running Winning Facebook Ad Campaigns</li><li>4 Ways To Make Money From The Goldmine Called Facebook</li> <li>13 Killer Strategies for Building Engagement</li> <li>And much more …</li></ul><h3><i>**Youtube Marketing**</i></h3><p>While there are a lot of great places to market your business, none are as successful as YouTube. It provides you a platform for making videos, which can be a great way to connect and provide benefits to your customers. No matter what kind of product you are working with, creating your own YouTube channel and making it part of the mix will make a big difference in how successful you are.</p><p><b>Some of the things that we will discuss in this book about marketing on YouTube include:</b></p><ul><li>Getting started with YouTube</li><li>Doing your first video</li><li>Understanding your audience</li><li>Providing value to the audience</li><li>Tips and strategies for you channel</li><li>How to use a conversion video to upsell your product</li><li>Promoting your videos</li><li>Creating your own AdWords campaign</li><li>Using YouTube Analytics to track your performance</li></ul><b>YouTube is one of the best platforms to use when it comes to marketing your company. It allows you to become really creative and come up with a way to form meaningful relationships</b><h3><i>**Instagram Marketing**</i></h3><p>Do you want to increase your sales now with very little work? Do you want to increase your visibility and have many people see what your company has to offer? You are able to do all of this even if you do not have experience with any social media website!</p><p><b>Inside you will find</b></p><ul><li>The way you can create an Instagram account just for your business - no personal accounts required!</li><li>The connections that Instagram Business has with other social media websites and how you can hook new potential customers through this benefit!</li><li>Everything you need to get started with Instagram Business and how to figure out the demographics of the people who like your product</li><li>The basics of hashtagging and how that increases your profit</li><li>Quick and easy ways to ensure that you are presented as a better candidate online than any of your competitors!</li><li><b>And more…</b></li></ul><h3>Money doesn’t grow on trees, so don’t sit there and wait... Start by taking this Box Set!</h3>
Price: 27.95 £ | Shipping*: 0.00 £
-
What creates identity?
Identity is created through a combination of factors such as personal experiences, cultural background, social interactions, and self-perception. Our upbringing, beliefs, values, and relationships all play a role in shaping who we are and how we see ourselves. Additionally, external influences such as societal norms, media representation, and historical context can also impact our identity formation. Ultimately, identity is a complex and multifaceted concept that is continuously evolving as we navigate through life.
-
What role do social media influencers play in today's society?
Social media influencers play a significant role in today's society by shaping trends, influencing consumer behavior, and promoting products or services. They have the ability to reach a large audience and have a strong impact on their followers' opinions and purchasing decisions. Influencers also have the power to raise awareness about important social issues and advocate for positive change. Overall, they have become key players in the digital marketing landscape and have the potential to influence various aspects of society.
-
What is Ferrero's marketing strategy?
Ferrero's marketing strategy focuses on creating emotional connections with consumers through storytelling and nostalgia. They emphasize the quality and premium nature of their products, using a combination of traditional and digital marketing channels to reach their target audience. Ferrero also leverages partnerships with popular brands and influencers to increase brand visibility and engagement. Overall, their strategy revolves around building brand loyalty and trust among consumers.
-
Are the effects of the media on Erikson's identity development plausible?
Yes, the effects of the media on Erikson's identity development are plausible. The media plays a significant role in shaping individuals' sense of self and identity by providing them with various images, values, and beliefs to internalize. Exposure to different media representations can influence how individuals perceive themselves and others, impacting their identity formation process. Additionally, the media can also contribute to the exploration of different identities and help individuals navigate the complexities of identity development as they are exposed to diverse perspectives and experiences.
* All prices are inclusive of VAT and, if applicable, plus shipping costs. The offer information is based on the details provided by the respective shop and is updated through automated processes. Real-time updates do not occur, so deviations can occur in individual cases.