Products related to Persuasion:
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Social Media Strategy : A Practical Guide to Social Media Marketing and Customer Engagement
Social media marketing is no longer optional. This book unpacks the winning formula for effective social media marketing complete with comprehensive updates and latest developments. Integrated marketing and PR strategies are a requirement for all businesses but with the explosion of social media and content marketing many organizations still struggle to know which channels to invest in and how to maximize their impact.Social Media Strategy gives clear guidance with a simple structured approach to executing campaigns that work.It provides a blueprint for planning, delivering and measuring social media's contribution to your business through:- Identifying and targeting audience segments - Maximizing social search - Enhanced reputation management - Managing a diversified influencer portfolio - Selecting the right channels for organic and paid social - Creating a process and structure to improve efficiencies- Using appropriate technology including AIWith explanations of best-practice tools and practical downloadable templates, this new edition includes new and updated interviews and case studies from industry leaders, influencers and brands including TUI, Greggs, Lego, Ryan Air, National Geographic and others.Social Media Strategy delivers a long-term solution for maximizing social media-led business development.
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Media, Persuasion and Propaganda
This is an eclectic, interdisciplinary overview of persuasive strategies and propaganda techniques.Living in a saturated media environment, we are crowded from all sides by persuasive messages and information.Advice, promotion and propaganda form a spectrum of persuasion - and everywhere we see it performed in its full theatricality, complete with actors, scripts, props and costumes.Media, Persuasion and Propaganda guides the reader through the many varieties of persuasion and its performance, exploring the protocols of rhetoric unique to the medium, from orality and print to film and digital images.Using case studies and exercises, this innovative study poses challenging questions: How do individuals and organisations exert influence to build communities and networks?What role do media play in communicating persuasive messages?How do we use recent discoveries in cognitive science to promote a cause, advocate social change or market ideas and products?How do we defend ourselves against manipulation and undue influence and when does persuasion turn into propaganda? It uses global examples and case studies to define the spectrum of persuasion, from promotion to propaganda. It examines the performance of propaganda, from orality to new media.It includes exercises in each chapter to reinforce the key themes and promote discussion. 1. Orientalism: it explores western scholarly and media portrayals of the Orient the Middle East, North Africa, and Islam for ideological purposes; 2.Abu Ghraib Exposed; it examines the disturbing images which emerged in the US media in 2004 exposing the torture of Iraqi prisoners by the American military and CIA operatives in Abu Ghraib prison, Baghdad; 3.PR and Climate Change: it delves into Cuba's Revolutionary Landscape to look at the presentation of climate issues; 4.The Power of Nightmares; British filmmaker Adam Curtis argues that the global 'War on Terror' is based on a myth providing politicians with their power to govern; and; 5.Rupert Murdoch and his News Corporation Scanda. It also includes: 6. The Israel Lobby: In March 2009, British MP George Galloway was denied entry into Canada because he supported Hamas, an elected political party in Gaza identified as a terrorist organisation by the Canadian government. Soules examines the pro Israel lobby as a significant source of flak challenging media reports on Israeli Palestinian relations; 7.Fox News: raises issues about journalistic ethics and management interference, especially when that interference is sustained, partisan, and inflammatory; and 8.Ai Wei Wei: Never Sorry. In his notorious 1995 performance piece, dissident Chinese artist Ai Wei Wei photographed himself dropping an ancient Han Dynasty urn which smashed at his feet.This case study explores the aftermath and how Ai Wei Wei became a hero of dissent for critics of China's human rights policies.
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Baroque Influencers : Jesuits, Rubens, and the Arts of Persuasion
In what ways did the Jesuits deploy the Baroque visual language of the time to persuade the public of their vision on humankind, religion and society?In this beautifully illustrated book, which includes numerous artworks by Peter Paul Rubens and others, diverse authors rise to the challenge of finding answers to this complex question. The setting is Antwerp in the 17th century. At that time, the city was the Jesuit Order’s headquarters in the Netherlands and a bastion against the Calvinism in the Northern Netherlands Republic.The fine arts were flourishing there like never before.Painters such as Peter Paul Rubens and Anthony van Dyck produced works for the Jesuits and participated in the Catholic community life organised by the order, with large groups of fellow believers.This publication takes a close look at the Baroque Saint Ignatius Church, now the Saint Charles Borromeo Church on Hendrik Conscienceplein, for which Rubens created magnificent ceiling paintings.The authors also show how more modest forms of art, such as religious folk prints, illustrated lives of the saints, schoolbooks, emblemata books and prayer books, were used to kindle the enthusiasm of as many believers as possible, both in their own country and in distant overseas territories. Baroque Influencers – Jesuits, Rubens and the Arts of Persuasion presents written contributions from researchers affiliated with the Universities of Antwerp, Louvain and Stuttgart and various heritage institutes.
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Dark Persuasion : A History of Brainwashing from Pavlov to Social Media
A "highly readable and compelling" account (Science) of brainwashing’s pervasive role in the twentieth and twenty-first centuries“Riveting. . . . Dimsdale . . . shows how the art of dark persuasion a generation ago led almost inevitably to today’s misinformation, cyberbullying and cultlike behavior on the Internet.”—Dina Temple-Raston, Washington Post This gripping book traces the evolution of brainwashing from its beginnings in torture and religious conversion into the age of neuroscience and social media.When Pavlov introduced scientific approaches, his research was enthusiastically supported by Lenin and Stalin, setting the stage for major breakthroughs in tools for social, political, and religious control. Tracing these developments through many of the past century’s major conflagrations, Dimsdale narrates how when World War II erupted, governments secretly raced to develop drugs for interrogation.Brainwashing returned to the spotlight during the Cold War in the hands of the North Koreans and Chinese.In response, a huge Manhattan Project of the Mind was established to study memory obliteration, indoctrination during sleep, and hallucinogens.Cults used the techniques as well. Nobel laureates, university academics, intelligence operatives, criminals, and clerics all populate this shattering and dark story—one that hasn’t yet ended.
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What is Dark Persuasion?
Dark Persuasion refers to the use of manipulative and unethical tactics to influence or persuade someone to act in a certain way. This can include tactics such as deception, coercion, or exploitation of vulnerabilities. Dark Persuasion often seeks to exploit the emotions, fears, or insecurities of the target, and can be used to achieve personal gain at the expense of the target's well-being. It is important to be aware of these tactics and to resist being manipulated by them.
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What are some good persuasion phrases?
Some good persuasion phrases include "Imagine how much better your life could be with this product/service," "You deserve to treat yourself to this," and "Don't miss out on this limited-time offer." These phrases appeal to emotions, highlight the benefits of the product/service, and create a sense of urgency or exclusivity. It's important to use persuasive language that resonates with your audience and addresses their needs or desires.
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Do you have tips for persuasion?
When it comes to persuasion, it's important to understand your audience and tailor your message to their needs and interests. Building rapport and trust with your audience can also enhance your ability to persuade them. Additionally, using evidence, logic, and emotional appeals can help make your argument more compelling. It's also important to be respectful and open-minded, and to listen to the other person's perspective.
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Can you help me with persuasion?
Yes, I can help you with persuasion. Persuasion involves understanding your audience, crafting a compelling message, and using persuasive techniques to influence their thoughts or actions. I can provide guidance on how to structure your arguments, appeal to emotions, and anticipate and address counterarguments. Additionally, I can help you develop your communication skills and practice delivering persuasive messages effectively.
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Persuasion : Social Influence and Compliance Gaining
The seventh edition of this field-leading textbook provides an accessible and rigorous presentation of major theories of persuasion and their applications to a variety of real-world contexts. In addition to presenting established theories and models, this text encourages students to develop and apply general conclusions about persuasion in real-world settings.Along the way, students are introduced to the practice of social influence in an array of contexts (e.g., advertising, marketing, politics, interpersonal relationships, social media, groups) and across a variety of topics (e.g., credibility, personality, deception, motivational appeals, visual persuasion).The new edition features expanded treatment of digital and social media; up-to-date research on theory and practice; an increased number of international cases; and new and expanded discussions of topics such as online influencers, disinformation and 'fake news,' deepfakes, message framing, normative influence, stigmatized language, and inoculation theory. This is the ideal textbook for courses on persuasion in communication, psychology, advertising, and marketing programs.Instructors can also use the book’s downloadable test bank, instructor’s manual, and PowerPoint slides in preparing course material.
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Marketing the Third Reich : Persuasion, Packaging and Propaganda
In this fascinating volume, Nicholas O’Shaughnessy elucidates the phenomenon of the Nazi propaganda machine via the perspective of consumer marketing, conceptualising the Reich as a product campaign.Building on his acclaimed Selling Hitler (2016), he uses marketing scholarship to show how propaganda and political marketing existed not merely as an instrument of government in Nazi Germany, but as the very medium of government itself. Marketing the Third Reich explores the insidious connection between a mass culture and a political movement, and how the cultures of consumption and politics influence and infect each other – consumerised politics and politicised consumption.Ultimately its concern is with the ‘engineering of consent’ – the troubling matter of how public opinion can be manufactured, and governments elected, via sophisticated methodologies of persuasion developed in the consumer economy.Nazism functioned as a brand, packaging almost everything with persuasive purpose. Revealing obvious parallels between Adolf Hitler’s use of the living theatre of politics, and our present public–political dramaturgy, between Nazi lies and our post-truth, the book raises the chilling question: was Hitler ahead of his time?This radical, original, in-depth study will be an invaluable resource for all scholars of marketing history, political marketing, propaganda and history.
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Social Media Marketing for Business : Scaling an Integrated Social Media Strategy Across Your Organization
Social media has become an imperative for almost every business.Discover how to successfully implement an effective social media strategy that is supported and integrated throughout every part of your organization, with this essential handbook to enhancing your online presence. Social Media Marketing for Business provides a step-by-step roadmap to setting up effective workflows, team configurations, governance models and social media policies, alongside creating and measuring content and social media campaigns that have the competitive edge.Featuring insights from leading industry experts, it covers areas such as balancing social media ownership, measuring success using analytics and conducting a social media audit. Containing an array of international case study examples from organizations such as The World Wildlife Fund (WWF), Deloitte Digital, Dell, Burger King and LVMH, Social Media Marketing for Business explores how to build a supportive culture, get buy-in and the common pitfalls to avoid.Supported by a content calendar templates, content marketing framework and online presentation slides, this book is a one-stop-shop for developing effective social media marketing strategies and integrating them within your business.
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Nordic Media Histories of Propaganda and Persuasion
This open access edited volume shines new light on the history of propaganda and persuasion during the Nordic welfare epoch.A common analytical framework is developed that highlights transnational and transmedial perspectives rather than national or monomedial histories.The return of propaganda in contemporary debate underlines the need to historically contextualize the role and function of persuasive communication activities in the Nordic region and beyond.Building on an empirically situated approach, the chapters in this volume break new ground by covering a range of themes, from cultural diplomacy and nation branding to media materiality and information infrastructures.In doing so, the book stresses that the Nordic welfare epoch, with its associated epithet the “Nordic Model”, was built not only on governance, social security and economic productivity, but also on propaganda and persuasion.
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Does anyone have persuasion options for Wattpad?
Yes, there are several persuasion options for Wattpad. One option is to create a compelling and engaging profile that showcases your writing style and personality. Another option is to actively engage with the Wattpad community by commenting on and voting for other users' stories, which can help increase your visibility and build relationships with other writers. Additionally, participating in writing contests and promoting your stories on social media can help attract more readers to your Wattpad profile.
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Does anyone have persuasion skills for Wattpad?
Yes, there are many writers on Wattpad who have developed strong persuasion skills through their storytelling abilities. By creating engaging and compelling narratives, writers can effectively persuade readers to continue reading their stories, follow their profiles, and engage with their content. Additionally, writers can use techniques such as cliffhangers, emotional appeals, and relatable characters to captivate and persuade their audience on Wattpad. Ultimately, the key to successful persuasion on Wattpad lies in creating authentic and impactful stories that resonate with readers.
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What are good persuasion strategies for parents?
Good persuasion strategies for parents include using clear and concise communication, providing evidence and reasoning to support your point, and actively listening to your child's perspective. It's also important to be empathetic and understanding of your child's feelings and to be open to compromise. Setting a positive example and being consistent with your words and actions can also help to persuade children to follow your guidance.
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What is the difference between persuasion and conviction?
Persuasion is the act of trying to convince someone to believe or do something through reasoning or argumentation. It involves presenting a case and trying to sway someone's opinion. On the other hand, conviction is a strong belief or determination in something, often based on personal values or principles. Conviction is more about holding firm to one's beliefs and values, while persuasion is about trying to change someone else's beliefs or actions.
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