Products related to Digital:
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Social Media Strategy : A Practical Guide to Social Media Marketing and Customer Engagement
Social media marketing is no longer optional. This book unpacks the winning formula for effective social media marketing complete with comprehensive updates and latest developments. Integrated marketing and PR strategies are a requirement for all businesses but with the explosion of social media and content marketing many organizations still struggle to know which channels to invest in and how to maximize their impact.Social Media Strategy gives clear guidance with a simple structured approach to executing campaigns that work.It provides a blueprint for planning, delivering and measuring social media's contribution to your business through:- Identifying and targeting audience segments - Maximizing social search - Enhanced reputation management - Managing a diversified influencer portfolio - Selecting the right channels for organic and paid social - Creating a process and structure to improve efficiencies- Using appropriate technology including AIWith explanations of best-practice tools and practical downloadable templates, this new edition includes new and updated interviews and case studies from industry leaders, influencers and brands including TUI, Greggs, Lego, Ryan Air, National Geographic and others.Social Media Strategy delivers a long-term solution for maximizing social media-led business development.
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Social Media Measurement and Management : Entrepreneurial Digital Analytics
This revised and updated textbook applies a critical and practical lens to the world of social media analytics.Author Jeremy Harris Lipschultz explores the foundations of digital data, strategic tools, and best practices in an accessible volume for students and practitioners of social media communication. This second edition expands upon entrepreneurship, marketing, and technological principles, demonstrating how raising awareness, sparking engagement, and producing business outcomes all require emphasis on customers, employees, and other stakeholders within paid, earned, social, and owned media.It also looks to the future, examining how the movement toward artificial intelligence and machine learning raises new legal and ethical issues in effective management of social media data.Additionally, the book offers a solid grounding in the principles of social media measurement itself, teaching the strategies and techniques that enable effective analysis.It features theoretical and practical advice, a comprehensive glossary of key terms, and case studies from academic and industry thought leaders. A perfect primer for this developing industry, this book is ideal for students, scholars, and practitioners of digital media seeking to hone their skills and expand their bank of new tools and resources.
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Digital Analytics for Marketing
This second edition of Digital Analytics for Marketing provides students with a comprehensive overview of the tools needed to measure digital activity and implement best practices when using data to inform marketing strategy.It is the first text of its kind to introduce students to analytics platforms from a practical marketing perspective. Demonstrating how to integrate large amounts of data from web, digital, social, and search platforms, this helpful guide offers actionable insights into data analysis, explaining how to "connect the dots" and "humanize" information to make effective marketing decisions.The authors cover timely topics, such as social media, web analytics, marketing analytics challenges, and dashboards, helping students to make sense of business measurement challenges, extract insights, and take effective actions.The book’s experiential approach, combined with chapter objectives, summaries, and review questions, will engage readers, deepening their learning by helping them to think outside the box. Filled with engaging, interactive exercises and interesting insights from industry experts, this book will appeal to undergraduate and postgraduate students of digital marketing, online marketing, and analytics. Online support materials for this book include an instructor’s manual, test bank, and PowerPoint slides.
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Digital Analytics for Marketing
This second edition of Digital Analytics for Marketing provides students with a comprehensive overview of the tools needed to measure digital activity and implement best practices when using data to inform marketing strategy.It is the first text of its kind to introduce students to analytics platforms from a practical marketing perspective. Demonstrating how to integrate large amounts of data from web, digital, social, and search platforms, this helpful guide offers actionable insights into data analysis, explaining how to "connect the dots" and "humanize" information to make effective marketing decisions.The authors cover timely topics, such as social media, web analytics, marketing analytics challenges, and dashboards, helping students to make sense of business measurement challenges, extract insights, and take effective actions.The book’s experiential approach, combined with chapter objectives, summaries, and review questions, will engage readers, deepening their learning by helping them to think outside the box. Filled with engaging, interactive exercises and interesting insights from industry experts, this book will appeal to undergraduate and postgraduate students of digital marketing, online marketing, and analytics. Online support materials for this book include an instructor’s manual, test bank, and PowerPoint slides.
Price: 165.00 £ | Shipping*: 0.00 £
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Should one study marketing and digital media or business administration?
The choice between studying marketing and digital media or business administration depends on one's career goals and interests. If someone is interested in the creative aspects of marketing, such as branding, advertising, and social media, then studying marketing and digital media would be a better fit. On the other hand, if someone is more interested in the overall management and operations of a business, then studying business administration would be more suitable. It is important to consider one's strengths, career aspirations, and the specific skills and knowledge they want to acquire before making a decision.
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How reliable are digital marketing agencies?
The reliability of digital marketing agencies can vary depending on the agency itself. Some agencies have a proven track record of delivering successful results for their clients, while others may not be as reliable. It is important to do thorough research, read reviews, and ask for case studies before choosing a digital marketing agency to ensure they have the expertise and experience to meet your specific needs. Communication and transparency are also key factors in determining the reliability of a digital marketing agency.
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Do digital media harm education?
Digital media can have both positive and negative impacts on education. While digital media can provide access to a wealth of information and resources, it can also be a distraction for students and lead to decreased attention spans. Additionally, the constant use of digital media can contribute to a sedentary lifestyle and have negative effects on physical and mental health. It is important for educators and students to find a balance in using digital media for educational purposes while also being mindful of its potential drawbacks.
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What are analog and digital media?
Analog media refers to traditional forms of media that store information in a physical format, such as vinyl records, cassette tapes, and printed photographs. These media rely on physical properties to capture and reproduce sound or images. On the other hand, digital media refers to media that store and transmit information in a digital format, such as MP3 files, digital photographs, and online videos. Digital media uses binary code to represent and transmit information, allowing for easy storage, manipulation, and transmission of data. Overall, analog media relies on physical properties to capture and reproduce information, while digital media uses binary code and electronic devices to store and transmit data.
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Influence : How social media influencers are shaping our digital future
Digital influencing is one of the most exciting and disruptive new media industries, forecast to be worth over £10bn by 2020.Influencers now dominate the digital world and, when it comes to growth, they are consistently outperforming traditional media and brand advertising. Despite their prominence, digital influencers continue to be misunderstood and undervalued by many people, as those charged with incorporating the influencer space into their digital strategy rarely comprehend how this extremely powerful industry works.As one of the leading authorities on the influencer space, Sara McCorquodale demystifies exactly how it operates, as she interrogates the phenomenon, analyses its problems and forecasts its future.Influence draws upon first-hand interviews with world-renowned influencers, providing an invaluable insight into the inner-workings of digital culture and how it can best be used as an effective marketing and branding platform.This compelling guide on how to effectively identify and utilise the power of influencers is a must-read for anyone who wants their business to succeed and prosper online.
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eMarketing : Digital Marketing Strategy
eMarketing, 9th edition, equips students with the solid foundation in digital marketing required to excel in practice and "think like a marketer". The book connects digital marketing topics with the traditional marketing framework, making it easier for students to grasp the concepts and strategies involved in developing a digital marketing plan.With a strategic approach that focuses on performance metrics and monitoring, it is a highly practical book.The 9th edition has been fully updated to include the most cutting-edge trends and topics, including SEO, Customer Experience, digital media consumption, Analytics, Big Data and AI, and Diversity and Ethics.Case studies and examples have been updated across the book to demonstrate marketing practice in real organisations globally.Pedagogical features support the theoretical foundation throughout, incorporating "success stories," "trend impact," and "let’s get technical" boxes, as well as activities at the end of each chapter, to aid students in their understanding of, and ability to execute, successful digital marketing strategies. Highly regarded and comprehensive, this textbook is core reading for undergraduate students studying Digital Marketing and Digital Business.Online resources include PowerPoint slides and a test bank.
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Digital and Social Media Marketing : A Results-Driven Approach
Now in its third edition, Digital and Social Media Marketing provides a practice-led approach to digital marketing.This highly regarded textbook combines academic theory with practical examples from a range of different organisations worldwide to highlight techniques for the development and maintenance of a successful digital presence.The book’s customisable models offer organisations a way to decipher their current situation and plan a clear road map for developing a marketing strategy appropriate for the digital era. This rich and accessible textbook has been fully updated to reflect the current global landscape.The content of this third edition has been expanded to:consider the concept of GDPR as a sound framework for responsible marketingoffer a greater focus on sustainable marketing throughout, linked to the UN Sustainable Development Goalsplace emphasis on the importance of crisis and reputation managementexplore the latest material in big data, data management and data privacycover the latest in martech trends, particularly related to automation, machine learning and artificial intelligenceprovide new case studies from China, India, Nigeria and across Asia, alongside student activities and questions designed to improve learning outcomesThis textbook provides a hands-on, user-friendly platform to turn skills and knowledge into a strategic advantage.It is ideal for advanced undergraduate, postgraduate and executive students of digital marketing and marketing strategy, as well as for practitioners aiming to be at the cutting edge of digital and social media marketing.Online resources include PowerPoint slides and a test bank.
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Social Media for Fashion Marketing : Storytelling in a Digital World
Social Media for Fashion Marketing uses cutting edge case studies and detailed interviews to show how the business of fashion is changing in the digital landscape.Bendoni (@BendoniStyle) also considers the psychological impact of being a hyper-connected consumer and the generational gaps in social media communication.Using academic research, alongside her 25 years of fashion marketing experience, Bendoni offers a clear picture of the changing narrative of storytelling, social confirmation, digital nesting and how to use data to shape a brand’s online presence. With practical and critical thinking activities to hone your skills into professional practice, this is the ultimate guide to social marketing, promotion, SEO, branding and communication. Featured topics- Rules of Digital Storytelling- Rethinking Gamification- Strategic Digital Marketing- The Role of Citizen Journalists- The Social Media Looking Glass- World of Influencer Marketing- Visual Consumption Economy- Global Perspective of Social Media
Price: 39.99 £ | Shipping*: 0.00 £
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What is the difference between Social Media Marketing and Social Network Marketing?
Social Media Marketing refers to the use of social media platforms to promote a product or service, engage with the audience, and build brand awareness. It involves creating and sharing content on various social media channels such as Facebook, Instagram, Twitter, and LinkedIn. On the other hand, Social Network Marketing focuses specifically on leveraging social networking sites like Facebook, LinkedIn, and Twitter to connect with potential customers and build relationships. It involves using these platforms to engage in conversations, share content, and build a community around a brand or product. In summary, while Social Media Marketing encompasses a broader range of social media platforms, Social Network Marketing focuses specifically on leveraging social networking sites to connect with and engage the audience.
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Is digital media really better in school?
Digital media can offer several benefits in schools, such as providing access to a vast amount of information, enabling interactive and engaging learning experiences, and catering to different learning styles. However, it is essential to use digital media thoughtfully and in moderation, as excessive screen time can have negative effects on students' attention spans and overall well-being. Ultimately, the effectiveness of digital media in schools depends on how it is integrated into the curriculum and how it complements traditional teaching methods.
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Do digital media inevitably lead to addiction?
Digital media itself does not inevitably lead to addiction, but it can certainly contribute to addictive behaviors in some individuals. The constant availability and accessibility of digital media can make it easier for people to engage in excessive and compulsive use, leading to addiction. However, addiction is a complex issue that is influenced by a variety of factors, including individual susceptibility, mental health, and social environment. Therefore, while digital media can be a contributing factor to addiction, it is not the sole cause.
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What are analog and digital storage media?
Analog storage media refers to physical formats that store data in a continuous, non-discrete manner, such as vinyl records, cassette tapes, and VHS tapes. Digital storage media, on the other hand, stores data in a discrete, binary format, such as CDs, DVDs, and hard drives. Digital media allows for more efficient and reliable storage and retrieval of data, while analog media is more susceptible to degradation and loss of quality over time.
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