Products related to Communication:
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Social Media Strategy : A Practical Guide to Social Media Marketing and Customer Engagement
Social media marketing is no longer optional. This book unpacks the winning formula for effective social media marketing complete with comprehensive updates and latest developments. Integrated marketing and PR strategies are a requirement for all businesses but with the explosion of social media and content marketing many organizations still struggle to know which channels to invest in and how to maximize their impact.Social Media Strategy gives clear guidance with a simple structured approach to executing campaigns that work.It provides a blueprint for planning, delivering and measuring social media's contribution to your business through:- Identifying and targeting audience segments - Maximizing social search - Enhanced reputation management - Managing a diversified influencer portfolio - Selecting the right channels for organic and paid social - Creating a process and structure to improve efficiencies- Using appropriate technology including AIWith explanations of best-practice tools and practical downloadable templates, this new edition includes new and updated interviews and case studies from industry leaders, influencers and brands including TUI, Greggs, Lego, Ryan Air, National Geographic and others.Social Media Strategy delivers a long-term solution for maximizing social media-led business development.
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Social Media and Crisis Communication
The second edition of this vital text integrates theory, research, and application to orient readers to the latest thinking about the role of social media in crisis communication.Specific crisis arenas such as health, corporate, nonprofit, religious, political, and disaster are examined in depth, along with social media platforms and newer technology.Social Media and Crisis Communication, Second Edition provides a fresh look at the role of visual communication in social media and a more global review of social media and crisis communication literature.With an enhanced focus on the ethics section, a short communication overview piece, and case studies for each area of application, it is practical for use in a variety of learning settings.A must-read for scholars, advanced students, and practitioners who wish to stay on the leading edge of research, this book will appeal to those in public relations, strategic communications, corporate communications, government and NGO communications, and emergency and disaster response.
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Social Media and Political Communication
This book offers a wide-scale, interdisciplinary analysis and guide to social media and political communication, examining the political use of social media platforms such as Twitter, Facebook, Instagram and TikTok.From disinformation to artificial intelligence, Jeremy Lipschultz explores how social media tools are being deployed by "good" and "bad" political actors.The use of "fake news" or disinformation is clearly contextualized for readers within a wider understanding of the historic uses of propaganda, persuasion and political advertising.Lipschultz also examines how social media is used by activists and social movements to increase civic engagement and amplify social issues.The book surveys traditional media communication theories and methods, exploring newsgatekeeping, propaganda, persuasion and personal influence, and diffusion of new technologies and ideas, teaching vital critical thinking methods for consuming, engaging with, and understanding political social media content from a media literacy perspective.It also includes social network analyses which offer visual representations of social media crowds that influence social movements and political change. Essential reading for students of Media and Cultural Studies, Communication, Journalism, Political Science, and Information Technology, as well as anyone wishing to understand the current intersection of social media and politics.
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Communication and Health : Media, Marketing and Risk
This book explores the unique contribution that critical communication studies can bring to our understanding of health.It covers several broad themes: representing and mediating health; marketing and promoting health, co-producing health; and managing health crises and risks.Chapters speak to moral and social regulation through health communication, technologies of health, healthism and governmentality.They engage with historical and contemporary issues, offering readers theoretically grounded perspectives.At base, the book explores what a critical communication approach to health might look like, revealing in important—and sometimes surprising—ways how communication sits at the centre of understanding how health is constructed, contested, and made meaningful.
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What is the difference between a marketing strategy and a communication strategy?
A marketing strategy is a comprehensive plan that outlines an organization's overall approach to promoting and selling its products or services. It includes elements such as target market analysis, competitive positioning, pricing, and distribution. On the other hand, a communication strategy is a subset of the marketing strategy that focuses specifically on how the organization will communicate with its target audience. This includes messaging, channels, and tactics to effectively reach and engage customers. In essence, a communication strategy is a more specific and tactical aspect of the broader marketing strategy.
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Can social media lead to misunderstandings in communication?
Yes, social media can lead to misunderstandings in communication. Without the benefit of tone of voice, body language, or facial expressions, it can be easy for messages to be misinterpreted. Additionally, the brevity and informality of social media communication can lead to ambiguity and confusion. Furthermore, the lack of immediate feedback and the ability to clarify can exacerbate misunderstandings. Therefore, it is important to be mindful of how we communicate on social media and to be clear and considerate in our interactions.
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What are mass media and communication media?
Mass media refers to various forms of communication that reach a large audience, such as television, radio, newspapers, and magazines. Communication media, on the other hand, encompasses all the tools and platforms used to transmit information, including social media, email, and websites. Both mass media and communication media play a crucial role in disseminating information, shaping public opinion, and facilitating communication on a global scale.
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What is the difference between marketing communication and dialogue marketing?
Marketing communication is a one-way communication process where a company sends out messages to its target audience through various channels such as advertising, public relations, and sales promotions. It is focused on creating brand awareness and promoting products or services. On the other hand, dialogue marketing is a two-way communication process that focuses on building relationships with customers through personalized and interactive communication. It involves engaging in conversations with customers, gathering feedback, and providing personalized offers and information based on customer preferences. Dialogue marketing aims to create a more personalized and engaging experience for customers, leading to stronger relationships and increased customer loyalty.
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Social Media Communication : Trends and Theories
Examines the social media mechanism and how it is transforming communication in an increasingly networked society Social Media Communication: Trends and Theories explores how social media is transforming the way people think and behave.Providing students with an in-depth understanding of the mechanism underlying social media, this comprehensive textbook uses a multidisciplinary approach to examine social media use in a wide range of communication and business contexts.Each chapter is based on original research findings from the author as well as recent work in communication studies, neuroscience, information science, and psychology. Divided into two parts, the text first describes the theoretical foundation of social media use, discussing the impact of social media on information processing, social networking, cognition, interpersonal and group communication, the media industry, and business marketing.The second half of the book focuses on research-based strategies for effectively using social media in communication and business such as the news industry, heath care, and social movements.Offering detailed yet accessible coverage of how digital media technology is changing human communication, this textbook: Helps readers make the best use of social media tools in communication and business practicesIntroduces more than a dozen theories in the areas of communication, psychology, and sociology to highlight the theoretical frameworks researchers use in social media studiesIdentifies a variety of trends involving social media usage, including the app economy and patient careAddresses the relation between social media and important contemporary topics such as cultural diversity, privacy, and social changePresents 14 imperative social media topics, each with the power to change the ways you see and use social media Social Media Communication: Trends and Theories is the perfect textbook for undergraduate and graduate courses in communication, business, journalism, business, and information science and technology.It is also an invaluable resource for researchers, educators, journalists, entrepreneurs, and professionals working in media management, advertising, public relations, and business marketing.
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Social Media : Communication, Sharing and Visibility
Social media platforms have captured the attention and imagination of many millions of people, enabling their users to develop and display their creativity, to empathize with others, and to find connection, communication and communion.But they are also surveillance systems through which those users become complicit in their own commercial exploitation.In this accessible book, Graham Meikle explores the tensions between these two aspects of social media.From Facebook and Twitter to Reddit and YouTube, Meikle examines social media as industries and as central sites for understanding the cultural politics of everyday life.Building on the new forms of communication and citizenship brought about by these platforms, he analyzes the meanings of sharing and privacy, internet memes, remix cultures and citizen journalism.Throughout, Social Media engages with questions of visibility, performance, platforms and users, and demonstrates how networked digital media are adopted and adapted in an environment built around the convergence of personal and public communication.
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Understanding Media : Communication, Power and Social Change
Our lives are more mediated than ever before. Adults in economically advanced countries spend, on average, over eight hours per day interacting with the media.The news and entertainment industries are being transformed by the shift to digital platforms.But how much is really changing in terms of what shapes media content?What are the impacts on our public and imaginative life? And is the Internet a democratising tool of social protest, or of state and commercial manipulation?Drawing on decades of research to examine these and other questions, Understanding Media interrogates claims about the Internet, explores how representations in TV and film may influence perceptions of self, and traces overarching trends while attending to crucial local context, from the United States to China, Norway to Malaysia, and Brazil to Britain.Understanding Media is an accessible and essential guide to the world's most influential force - the contemporary media.
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Understanding Media : Communication, Power and Social Change
An authoritative and accessible guide to the world’s most influential force – the contemporary media Our lives are more mediated than ever before.Adults in economically advanced countries spend, on average, over eight hours per day interacting with the media.The news and entertainment industries are being transformed by the shift to digital platforms.But how much is really changing in terms of what shapes media content?What are the impacts on our public and imaginative life? And is the Internet a democratising tool of social protest, or of state and commercial manipulation?Drawing on decades of research to examine these and other questions, Understanding Media interrogates claims about the Internet, explores how representations in TV and film may influence perceptions of self, and traces overarching trends while attending to crucial local context, from the United States to China, Norway to Malaysia, and Brazil to Britain.Understanding Media is an accessible and essential guide to the world's most influential force - the contemporary media.
Price: 25.00 £ | Shipping*: 3.99 £
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What is the question for the communication exam on social media?
The question for the communication exam on social media is likely to focus on the impact of social media on interpersonal relationships, society, or businesses. It may also ask students to analyze a case study or discuss the ethical considerations of using social media for communication. Students may be required to provide examples, theories, and practical strategies to support their arguments.
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How much does a marketing communication specialist earn?
The salary of a marketing communication specialist can vary depending on factors such as experience, location, and the specific industry. On average, a marketing communication specialist can earn between $45,000 to $75,000 per year. However, those with more experience and in higher-level positions can earn upwards of $100,000 or more. It's important to research the specific job market and industry to get a better understanding of the salary range for marketing communication specialists.
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Should I study architecture or marketing and communication?
The decision to study architecture or marketing and communication ultimately depends on your interests, skills, and career goals. If you have a passion for design, construction, and creating physical spaces, then architecture may be the right choice for you. On the other hand, if you enjoy creativity, strategic thinking, and promoting products or ideas, then marketing and communication could be a better fit. Consider your strengths, career aspirations, and the type of work environment you envision for yourself before making a decision. It may also be helpful to speak with professionals in each field to gain insight into the day-to-day responsibilities and opportunities within each industry.
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What experience should a marketing communication specialist have?
A marketing communication specialist should have experience in developing and implementing strategic communication plans, creating engaging content for various channels, and analyzing the effectiveness of marketing campaigns. They should also have a strong understanding of branding, messaging, and target audience segmentation. Additionally, experience in utilizing digital marketing tools and platforms, such as social media, email marketing, and SEO, is essential for success in this role. Overall, a marketing communication specialist should have a well-rounded background in both traditional and digital marketing techniques.
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