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  • Social Media Strategy : A Practical Guide to Social Media Marketing and Customer Engagement
    Social Media Strategy : A Practical Guide to Social Media Marketing and Customer Engagement

    Social media marketing is no longer optional. This book unpacks the winning formula for effective social media marketing complete with comprehensive updates and latest developments. Integrated marketing and PR strategies are a requirement for all businesses but with the explosion of social media and content marketing many organizations still struggle to know which channels to invest in and how to maximize their impact.Social Media Strategy gives clear guidance with a simple structured approach to executing campaigns that work.It provides a blueprint for planning, delivering and measuring social media's contribution to your business through:- Identifying and targeting audience segments - Maximizing social search - Enhanced reputation management - Managing a diversified influencer portfolio - Selecting the right channels for organic and paid social - Creating a process and structure to improve efficiencies- Using appropriate technology including AIWith explanations of best-practice tools and practical downloadable templates, this new edition includes new and updated interviews and case studies from industry leaders, influencers and brands including TUI, Greggs, Lego, Ryan Air, National Geographic and others.Social Media Strategy delivers a long-term solution for maximizing social media-led business development.

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  • Social Media and Politics in Africa : Democracy, Censorship and Security
    Social Media and Politics in Africa : Democracy, Censorship and Security

    The smartphone and social media have transformed Africa, allowing people across the continent to share ideas, organise, and participate in politics like never before.While both activists and governments alike have turned to social media as a new form of political mobilization, some African states have increasingly sought to clamp down on the technology, introducing restrictive laws or shutting down networks altogether. Drawing on over a dozen new empirical case studies – from Kenya to Somalia, South Africa to Tanzania – this collection explores how rapidly growing social media use is reshaping political engagement in Africa.But while social media has often been hailed as a liberating tool, the book demonstrates how it has often served to reinforce existing power dynamics, rather than challenge them. Featuring experts from a range of disciplines from across the continent, this collection is the first comprehensive overview of social media and politics in Africa.By examining the historical, political, and social context in which these media platforms are used, the book reveals the profound effects of cyber-activism, cyber-crime, state policing and surveillance on political participation.

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  • Social Media Marketing for Business : Scaling an Integrated Social Media Strategy Across Your Organization
    Social Media Marketing for Business : Scaling an Integrated Social Media Strategy Across Your Organization

    Social media has become an imperative for almost every business.Discover how to successfully implement an effective social media strategy that is supported and integrated throughout every part of your organization, with this essential handbook to enhancing your online presence. Social Media Marketing for Business provides a step-by-step roadmap to setting up effective workflows, team configurations, governance models and social media policies, alongside creating and measuring content and social media campaigns that have the competitive edge.Featuring insights from leading industry experts, it covers areas such as balancing social media ownership, measuring success using analytics and conducting a social media audit. Containing an array of international case study examples from organizations such as The World Wildlife Fund (WWF), Deloitte Digital, Dell, Burger King and LVMH, Social Media Marketing for Business explores how to build a supportive culture, get buy-in and the common pitfalls to avoid.Supported by a content calendar templates, content marketing framework and online presentation slides, this book is a one-stop-shop for developing effective social media marketing strategies and integrating them within your business.

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  • Censorship Now!!
    Censorship Now!!


    Price: 14.95 £ | Shipping*: 3.99 £
  • Is censorship in social media good or bad?

    Censorship in social media can be both good and bad. On one hand, it can help prevent the spread of harmful or false information, hate speech, and inappropriate content. This can create a safer and more positive online environment for users. On the other hand, censorship can also limit freedom of speech and expression, leading to concerns about the control of information and the potential for abuse of power by those in charge of censorship. Ultimately, finding a balance between protecting users and allowing for open discourse is crucial in determining the impact of censorship in social media.

  • What do you think of our media censorship nowadays?

    Media censorship can be a complex issue. On one hand, it can be necessary to protect sensitive information or prevent the spread of harmful content. However, it can also be used to suppress freedom of speech and control the flow of information. It's important to strike a balance between protecting the public and allowing for open and transparent communication. In some cases, media censorship can be used to manipulate public opinion, which is concerning. Overall, it's important to critically evaluate the reasons behind media censorship and ensure that it is not being used to suppress important voices or information.

  • Have YouTube and/or public media become platforms for censorship?

    Yes, YouTube and public media have become platforms for censorship to some extent. YouTube has implemented policies to remove content that violates their community guidelines, which has led to the removal of videos and channels that are deemed inappropriate or offensive. Public media outlets also have the power to censor content by choosing what to publish or broadcast, which can impact the information available to the public. While censorship is often implemented to protect users from harmful or inappropriate content, it can also limit freedom of expression and access to diverse perspectives.

  • What is anime censorship?

    Anime censorship refers to the practice of altering or removing content from anime shows or movies to comply with certain regulations or standards. This can include editing out scenes with violence, nudity, or other sensitive topics, as well as changing dialogue or visuals to make them more suitable for a particular audience. Censorship can be imposed by broadcasting networks, streaming platforms, or government regulations, and is often done to ensure that the content is appropriate for the target audience or to comply with cultural norms. Critics of anime censorship argue that it can limit artistic expression and alter the original intent of the creators.

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  • Private Censorship
    Private Censorship

    Concerns about censorship have once again reached a fever pitch across the liberal West.In other historical periods, such concerns may have marked reactions to book bans and burnings.Often, they followed prosecutions and subsequent jailtime for things spoken or written.During the Red Scare, they were the hushed response to chilling state-sponsored watch-lists and employer-supported blacklists designed to ensure victory against communism.Against this history, complaints about the new censorship appear differently.With respect to the new censorship, there are no books burnings, no prosecutions, no laws or committees.Indeed, there is no coercive state involvement at all.With a few notable exceptions, complaints about censorship in the 21st-century West are complaints about the behavior of private parties: social groups, employers, media conglomerates, social media platforms, and search engines.To better understand the concerns surrounding nonstate interference with speech, Private Censorship offers an account of censorship, as well as an assessment of the ethical and political issues it raises across contexts.J.P. Messina asks and variously answers questions like: what should we think when employees get fired for things they say and how might patterns of such firings create a climate of fear inimical to free inquiry?When is it appropriate for social media firms to deplatform users, and what does it mean for our democracy that those in charge of such decisions are often wealthy Silicon Valley executives?Do search engines act as massive gatekeepers to information in troubling ways, and how might they be constrained, if they do?Along the way, Messina casts a critical eye on many popular proposals for responding to these complaints.Unlike these popular approaches, Private Censorship foregrounds the importance of rights to property, association, and free expression for thinking well about 21st-century censorship concerns.

    Price: 22.99 £ | Shipping*: 3.99 £
  • Social Media Marketing
    Social Media Marketing

    The original, bestselling, and award-winning textbook on social media marketing, featuring all the essential topics, concepts, research, and practical application for study and career success. Now thoroughly updated in this fifth edition to reflect the latest developments in social media marketing research and practice, and with new case studies and examples, including brands such as Apple, Cadbury, LUSH Cosmetics and Zoom. A must-read for all students and practitioners of social media marketing. Tracy L. Tuten is a professor of marketing at Sofia University, USA.

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  • Censorship and Privacy
    Censorship and Privacy

    Our Values gives readers their first taste of some of the most important values in today's world.Here children can explore what it means to be part of a society and discover the cultural and spiritual diversity that life has to offer.

    Price: 9.99 £ | Shipping*: 3.99 £
  • Censorship in Japan
    Censorship in Japan

    This book explores censorship, particularly film and video censorship, in Japan in modern times.It shows how most censorship has been the film and video industry exercising self-censorship and how this system has been problematic in that it has allowed dominant players in the industry to impose their own standards and exclude independent filmmakers.It outlines notable obscenity cases and discusses how industry self-censorship bodies have been undermined both by industry outsiders setting up their own alternative regimes and by the industry self-censorship bodies themselves being prosecuted for obscenity.The book also examines the conflict between the obscenity law, introduced in Meiji times when Japan was importing Western models, and the freedom of speech law, which was put in place by the US occupation administration after World War II.The book concludes by assessing the current state of censorship in Japan and likely future developments.

    Price: 39.99 £ | Shipping*: 0.00 £
  • Has censorship struck again?

    Yes, censorship has struck again in various parts of the world. In recent years, there have been numerous instances of governments and organizations censoring information, media, and artistic expression. This censorship often restricts freedom of speech and limits access to diverse perspectives and ideas. It is important to continue advocating for freedom of expression and resisting censorship in order to uphold democratic values and promote open dialogue.

  • What is press censorship?

    Press censorship refers to the control and suppression of information by a government, organization, or individual in order to restrict the dissemination of certain news or ideas. This can be done through various means such as government regulations, intimidation of journalists, or direct censorship of media content. Press censorship is often used to control public opinion, suppress dissent, or maintain political power. It is a violation of freedom of speech and can have a significant impact on the public's access to information.

  • Do you wish for internet, online forums, and social media without netiquette, censorship, surveillance, and legal influence?

    No, I do not wish for internet, online forums, and social media without netiquette, censorship, surveillance, and legal influence. Netiquette helps to maintain respectful and productive online interactions, censorship can help prevent harmful content from spreading, surveillance can help protect against cyber threats, and legal influence can help ensure that online activities are conducted within the bounds of the law. These measures are important for creating a safe and responsible online environment.

  • How can censorship be removed?

    Censorship can be removed through various means such as advocating for freedom of speech and press, promoting transparency and accountability in government actions, and supporting independent media outlets. It is important for individuals to speak out against censorship, engage in open dialogue, and support organizations that defend freedom of expression. Additionally, promoting digital literacy and critical thinking skills can help individuals discern between credible information and misinformation, ultimately reducing the need for censorship.

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