Whether you’re an experienced marketer or not, there are a couple of really important reasons why you need to advertise on Facebook. Although people don’t log-in to social media networks just to buy things, many are still affected by brand recognition which can eventually lead to sales. You should always include the following reasons in your Facebook marketing plan.

The time is completely recession proof. But the business! It is always under the claw of financial meltdown. In such scenario of companies being threatened by expected doldrums, the best idea that any organization could envisage is to cut down the cost or to adopt the cost effective methods in bring the business. Thanks to the new-age promotional tool, Social Media Marketing, organizations have got their answers to combat the financial meltdown distress and so forth has adopted the technique to get the job done. Let’s see Social Media Marketing and its effective ways to cut down the costs to get the business done.

Have you noticed how easy it is to get onto Facebook and get lost in links, photos and status updates? Have you noticed that your Facebook Business Page seems to have been forgotten? There’s a reason for this..it has. Your Facebook page should be a community for your fans to gather, where they learn, connect and interact with you.

Clients often ask me if there is a best time of the day or week to focus their Social Media marketing efforts. This week Bit.ly – a link shortening and tracking service – released data evidencing general trends for when the public is most active on Social Media as it corresponds to specific platforms (Twitter, etc…). Theoretically, by focusing on these high traffic times, businesses can increase the likelihood that their efforts – content and link posting – will see results via higher click through rates and conversion. I thought I’d share this data with you, indicating the best times of the day (EST) to focus on three key Social Media platforms while providing implications for your business in the process: