As social media marketing has become a key part of many business’ comprehensive marketing and advertising strategies, automotive dealerships seem to be struggling to understand exactly how social media should be used and how it can help generate more business. An industry known for relying on a somewhat outdated sales model, car dealers often tend to view social media as just another funnel through which they can push sales messages. Using social media to “push” messages is never a good – or successful – strategy!

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