I love it when experts like Chris Brogan says there’s no such thing as a ‘social media expert’ because I’ve always said there’s no such thing as a ‘marketing expert’ either. Or a “public relations expert” for that matter. You might be the most educated, the most experienced ‘expert’ but there’s no way to predict the exact combination of competitive, online, media, and economic environments facing a particular brand, company or author.

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