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How Bioscience Companies Are Using Social Media to Reach Key Audiences

Tuesday, December 1, 2009 By: James Warner

Until recently, many big name pharmaceutical companies have been gun-shy about entering into the realm of social media (SM). But recent trends are telling a different story. Only two weeks after pharmaceutical giant Nova Nordisc announced development of its brand new twitter page, Pfizer quickly followed suit introducing plans for its own page in the next few months.

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