With the tenuous economy plaguing consumers this holiday season, retailers have prepared for a likely decline in sales in the coming month, as opposed to last year. While households may not burst through the roof with expensive gadgets and large packages this time, one can still anticipate some level of gift exchange. Shoppers are apt to hunt down deal, online and off, and as Black Friday and the Christmas rush approaches it’s no surprise to see how business have taken advantage of social media channels to promote specials.