Before you can begin using social media or any other form media for that matter, as a means for marketing your business, you must be absolutely clear about what you are selling and why people will want what you have to sell them. If you are in the business of selling earth moving equipment for example, you must know exactly what you are selling. I know the answer seems really obvious, when you imagine those huge yellow coloured machines that you see on mines or construction sites. The questions you must answer, is not defined by the features of the physical product or service you sell, but rather by the benefit or utility, which comes from the product or service you sell.

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