One question we hear all the time is: “How is my small business doing with social media?” There are a bunch of different ways to answer this question, but we like to break it down into quantitative and qualitative measurements. Quantitative tools can be automated, but focus exclusively on numbers. To get a complete picture of how well your business is doing with social media, we need to make Qualitative judgement on things like social media profile aesthetics and quality of interactions with fans.

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