Have you noticed how easy it is to get onto Facebook and get lost in links, photos and status updates? Have you noticed that your Facebook Business Page seems to have been forgotten? There’s a reason for this..it has. Your Facebook page should be a community for your fans to gather, where they learn, connect and interact with you.

Clients often ask me if there is a best time of the day or week to focus their Social Media marketing efforts. This week Bit.ly – a link shortening and tracking service – released data evidencing general trends for when the public is most active on Social Media as it corresponds to specific platforms (Twitter, etc…). Theoretically, by focusing on these high traffic times, businesses can increase the likelihood that their efforts – content and link posting – will see results via higher click through rates and conversion. I thought I’d share this data with you, indicating the best times of the day (EST) to focus on three key Social Media platforms while providing implications for your business in the process: