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Archive for December, 2011
Evaluating Your Small Business Social Media Presence Using Qualitative and Quantitative Methods
One question we hear all the time is: “How is my small business doing with social media?” There are a bunch of different ways to answer this question, but we like to break it down into quantitative and qualitative measurements. Quantitative tools can be automated, but focus exclusively on numbers. To get a complete picture of how well your business is doing with social media, we need to make Qualitative judgement on things like social media profile aesthetics and quality of interactions with fans.
The Decline Of Usenet
Usenet has been around long before the (www) web. I have used Usenet servers almost daily, for at least 20 years. In the last days of 2011, I decided to pull the plug, and give Usenet up “cold turkey”. Usenet is divided into two groups, text and binary. The text portion is an incredible array of discussion groups for almost any topic. The discussions are “plain text”, that can be viewed with a wide variety of Usenet readers, and also some email programs.
The Latest YouTube Redesign: A Short Review
Some websites keep their original design for the sake of familiarity, but YouTube isn’t one of them. Just over a month ago, the social media website popped up on browsers around the globe showing the results of its latest redesign effort: a new homepage, new channel design, and new aesthetics. If you use YouTube to promote your business, it’s worth considering how this year’s YouTube redesign will impact content sharing.
WordPress WordAds Will Compete With Google AdSense
For years, most businesses have used Google AdSense to monetize their blog site, but a changing of the guard could be underway. In November, WordPress announced it would develop a program for monetizing websites that offers benefits that Google AdSense (of which Google AdWords is a part) does not. As it stands, WordPress’ new program will be called – brace yourself – WordAds.
