The popularity of Facebook continues to be a predominant method of social media marketing for authors and writers. The power of Facebook gives a direct line of communication between the author and the reader. By implementing the following essential, Facebook can showcase you as an author prolific readers should get to know.

It’s all very well using Facebook as part of your marketing campaign, but there are many ideas on how to use Facebook as part of a campaign. If you start off on the wrong foot and start spamming or just promoting products, then people will be turned off you very quickly.

Succeeding takes a multi-pronged approach. Once you have a great website design, it’s time to figure out how you’ll attract customers. If you want to succeed on the web, consider our golden triangle strategic approach: SEO, Social Media, and Blogging.

Did you know that 77% of Web 2.0 users are looking to receive free products and coupons from companies? According to an article on Ragan.com a new study from communications agency Cone found that out of the 77% of Web 2.0 users, 48% expect to receive these free items on social media sites. The study also found that “social media users ‘like,’ ‘follow,’ or ‘subscribe’ to an average of just 4.6 companies.”