Social bookmarking is a tool which allows one to arrange, share and search for various links and webpages. Over the last few years this has emerged as an important online approach when marketing a business which is online. The main idea of using the bookmarking tool is to make sure that the business is not just popularised but also that people relate and identify with the products.

Digg is a social media news website that gives users the ability to share content from anywhere on the web. Users can submit links to stories and news items they find interesting, and vote and comment on links submitted by others.

Social bookmarking the process of creating bookmarks on a public websites and tagging them with keywords relevant to the content of the particular website. In order to do this you need to register with a social bookmarking site which lets you bookmark particular sites marking them as public or private according to your choice. Visitors to this social bookmarking site get to see these tagged sites when they type in related keywords.

One of the methods of getting a website to do well on search engines is social bookmarking. What happens when a site is submitted to the search engines? The search engines immediately start indexing the site for the keywords used and this determines where the site will be ranked in the search engine. While the indexing takes place, a set of automated web spiders crawl through the websites to determine the rankings.