I’ve often wondered why a lot of people use Twitter. I’ve never talked about it with other people before today, when another tech blogger brought it to my attention. I use the social networking site myself, but I’ve been using other social networking sites as well. In my opinion Twitter fails in a lot of things and the only thing it’s supposed to focus on isn’t that great at all. In fact it sort of fails in that respect as well.

With the ease of accessibility Facebook offers to users, communication between friends has increased, along with a user’s tendency to share information. People post links to news stories, videos, and products to their profiles. They recommend books, movies, and local restaurants.

An effective Twitter strategy for brand awareness requires companies to interact with their followers, tweet with consistent frequency, and display human personality in their tweets. People want to see that personal touch in Twitter much like dealing with a real person and not a robot.

Sometimes it’s difficult to explain the need for Social Media to the higher ups. This letter helps to explain the power and the reach of Social Media in a way that higher ups can quantify.