As a real estate investor you know that the most important element of your business is constant contact. You must cultivate relationships on a constant basis, and of course you need to find homes that would make for quality investments, whether you are seeking to fix-up-and-flip or rent out those properties.

The extraordinary boom of Twitter’s users, popularity and publicity sparks many interesting questions. How many now frequent Tweeters knew about Twitter six months ago? I know I didn’t. Is there anyone on the Internet now that has not heard about Twitter? It seems impossible that a moderate Internet user would have been able to avoid the insane amount of conversation going on about the micro-blogging service. No one is immune to that amount of advertising.

Social media’s power has been fueled by an intense growth of users and popularity, which has given free speech extraordinary weight in the online community. What does this mean for your business? Anyone who has come into contact with your company is able to voice their satisfaction, or lack thereof, to millions of readers across the world. Every company with an online presence should create a thorough social media marketing plan to control their online reputation and harness the incredible power of social media.